CASE: 26LIVE BY ZALANDO

26LIVE by Zalando: A Traveling Pop-Up Experience Merging Fashion, Music, and Community

Mørch & Rohde played a pivotal role in bringing Zalando’s 26LIVE pop-up activation to life, fusing streetwear, music, and local culture across Copenhagen, Aarhus, and Odense. This unique event included curated streetwear spaces styled by local tastemakers, free concerts with popular artists, and the distribution of exclusive 26LIVE merchandise. The activation successfully bridged the gap between digital and physical retail, creating engaging experiences and generating significant brand interaction. The project drove media coverage, high social media engagement, and fostered long-term community connection.

- Concept Development

- Production

- Campaign Production

- PR & Media Relations