CASE: 1664 KIOSK

The 1664 Kiosk was created to generate buzz around the 1664 x André Saraiva collaboration and maximize brand visibility through extensive sampling and strategic branding. Open during Copenhagen Fashion Week and the following week, the fully branded pop-up served as a dedicated brand hub, immersing visitors in the world of 1664 with exclusive merchandise, daily activations, and high-profile PR events. The kiosk featured limited-edition 1664 merchandise alongside exclusive André Saraiva-designed items, while daily activations—including influencer collaborations, podcast partnerships, Friday bars, and Sunday hangouts—ensured continuous engagement. Strategic PR events and partnerships amplified 1664’s presence throughout Fashion Week, leading to over 10,000 beers sampled and significant direct consumer interaction. The initiative attracted impressive visitor numbers, driving substantial foot traffic, engagement, and extensive press coverage. Influencer collaborations and social media exposure further solidified brand awareness, while curated events fostered strong community-building and long-term brand affinity.