We create
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About:

Mørch & Rohde is a strategic and creative brand agency specialized in fashion and lifestyle.
We help brands obtain a unique and strong market position, that stands out from the crowd and is fit for the future.

We believe in working with deep customer insight as a key foundation for our brand and PR recommendations. Simply said, we put customer centricity at the heart of the brand.

Mørch & Rohde is founded by Lotte Mørch and Sarah Rohde with the mission of creating authentic and impactful relations between brands and people.

Philosophy

A

Authentic
We believe in authentic people and brands. Real conversations and honest feedback, also in challenging situations, is key to our work and characterizes all that we do.

Authentic
We believe in authentic people and brands. Real conversations and honest feedback, also in challenging situations, is key to our work and characterizes all that we do.

Bold
We believe in being bold and daring to be a first mover. We are not afraid to speak up our mind and to try something new. We believe that taking a risk sometimes is necessary to stand out and to come up with the best possible solution.

Bold
We believe in being bold and daring to be a first mover. We are not afraid to speak up our mind and to try something new. We believe that taking a risk sometimes is necessary to stand out and to come up with the best possible solution.

B

C

Customer Centric
We are obsessed with our customers and our customer’s customer. We believe that deep customer insight is key to obtain a strong market position and to be fit for the future.

Customer Centric
We are obsessed with our customers and our customer’s customer. We believe that deep customer insight is key to obtain a strong market position and to be fit for the future.

Dependable
We are dependable and believe that trust is a key pillar in building strong partnerships. Commitment is the cornerstone in all our work and we always go an extra mile to deliver impactful solutions and never just settle with standard answers.

Dependable
We are dependable and believe that trust is a key pillar in building strong partnerships. Commitment is the cornerstone in all our work and we always go an extra mile to deliver impactful solutions and never just settle with standard answers.

D

E

Extraordinary
We believe in the extraordinary, both when it comes to our people and the recommendations that we give to our customers. We think out-side-the-box to deliver differentiated recommendations and never just settle with the ordinary.

Extraordinary
We believe in the extraordinary, both when it comes to our people and the recommendations that we give to our customers. We think out-side-the-box to deliver differentiated recommendations and never just settle with the ordinary.

Fashion Nerds
We are true fashion nerds and strive to be the best when it comes to advising fashion and lifestyle brands to stand out. We continuously improve our mastery and our expertise within the fashion and lifestyle industry to be the best possible advisor.

Fashion Nerds
We are true fashion nerds and strive to be the best when it comes to advising fashion and lifestyle brands to stand out. We continuously improve our mastery and our expertise within the fashion and lifestyle industry to be the best possible advisor.

F

news:

M/R Journal

Repetto By Sia

BRAND INFO/

Repetto By Sia

The collaboration between the heritage French dance and Fashion Company, Maison Repetto, and Grammy nominated Pop icon Sia, will be released on February 25th worldwide.  In celebration of the project Sia also created a series of images with friend and muse Maddie Ziegler, and photographer Tonya Brewer.   

The Sia designed collection inspired by three iconic Repetto styles—the demi-pointe ballet slippers, the Sophia ballerina flat, and the Zizi tuxedo-oxford —will be available in several colors, retailing for $95, $195 and $395, respectively. The Repetto by Sia shoes will be sold in Repetto’s Boutiques and e-commerce as well as select retailers including ShopBop, TenOverSix, Mona Moore, Joan Shepp, and Atelier New York.

The whimsical collection will capture the spirit of everyone who lives to their own beat and will include her mantra “I love you, keep going.”

Several digital and in-store activations will follow the launch, including exclusive dance classes at Repetto Studio New York.  

Brand Identity Model

TOOLS & CONCEPT/

Brand Identity Model

We always enter a brand partnership with a brand identity workshop. The purpose of this workshop is to explore and understand the brand to ensure that all our recommendations and activities are truly aligned with the core of the brand. 

Brands aren’t static elements, they are living organisms. They constantly evolve in correspondence with changes in customer behaviour, employees believe and world transformations. A brand therefore needs the right conditions to grow and expand in order to adapt to the changes around it.

A clearly defined brand core is the essence for a brand’s survival and development in these ever-changing surroundings. The brand core – the overall purpose, promise and why – acts as the lighthouse and the guiding star for the people living the brand. 

To secure, that our counselling is aligned with the brand’s lighthouse and secure we work in the same direction, we therefore always enter a collaboration by profiling the brand using the brand identity model.

Dorothee Schumacher

BRAND INFO/

Dorothee Schumacher

Fashion is the expression of a feeling, a tender homage to uniqueness of feminine beauty. It embraces the woman as a virtuoso of femininity: powerful, passionate, with own style. In harmony with herself she dances her very own choreography and stands daily on the stage of her own life.

Notes du Nord

NEW CLIENT/

Notes du Nord

We are beyond excited to introduce Notes Du Nord at Mørch & Rohde.

At Notes du Nord we L.O.V.E. art deco.

We actually love it so much, that our entire brand universe is built around it. But we don’t mean fancy, pretty art deco in the classic sense. We created a mix of the luxurious feel from the art deco era and combined it with the rough contrasts of cracked concrete, ripped wallpaper and overgrown abandoned gardens.

Featured in…

SELECTION

Services

BRANDING

CREATIVE
DEVELOPMENT

PR &
COMMUNICATION

DIGITAL
PRESS ROOM

INFLUENCER
MARKETING

EVENT &
LAUNCHES

Influencer mgnt.

M/R COTERIE

SALES &
DISTRIBUTION

  • Brand strategy
  • Brand positioning
  • Brand development & activation
  • PR strategy
  • Press releases
  • Showroom management
  • Organization & hosting of press days
  • Talent development
  • Talent management
  • Commercial representation
  • Creative direction
  • Social media content
  • Lookbook / campaign production
  • Packshots
  • Product info
  • Campaign material
  • Influencer strategy
  • Brand ambassador program
  • Product seeding
  • Event management
  • Launches
  • Co-labs
  • Customer oriented events
  • Sales strategy
  • Distribution plan
  • Sales training

M/R Coterie

Mørch & Rohde represents a curated selection of talents and fashion influencers. We help our talents with strategic guidance and development of their personal brand. We further support our talents with contract management and campaign implementation to secure impactful and authentic partnerships between our talents and their brand partners.

MEET OUR ARTISTS & TALENTS:

CSR

Mørch & Rohde is aspiring to leave a positive impact on the planet and is supporting the aim of the Paris Agreement to limit the global temperature rise to less than 2 degrees Celsius before the end of this century. 

We have therefore calculated our company’s climate footprint and decided to compensate our emission by supporting Clean Development Mechanism (CDM) projects. The CO2 emissions from our office have been offset by supporting a Solar Water Heater program in India.

 

Contact

Sarah Rohde, CEO / Partner: sarah@morchrohde.com

Lotte Mørch, Creative Director / Partner: lotte@morchrohde.com

Ida Zachariae, Senior Brand Manager: ida@morchrohde.com

Nicoline S. Gjøls-Andersen, Brand Manager: nicoline@morchrohde.com

Valentina Merolli, Talent Manager: valentina@morchrohde.com

Marie Severin, Brand Analyst: marie@morchrohde.com

Ida Dolmer, Showroom Coordinator / PA: press@morchrohde.com

 

T: 0045 2235 1010

 

Mørch & Rohde ApS

Østerbrogade 85

2100 Copenhagen Ø

Denmark

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© 2020 Morch & Rohde ApS