CASE: NEW BALANCE GREY DAYS

Grey Days by New Balance: A Full-Day Activation Celebrating Heritage and Community

Mørch & Rohde helped bring New Balance’s Grey Days activation to life in Stockholm, highlighting the iconic grey Boston sneaker models. The activation included a morning run, a panel discussion on the cultural significance of the grey models, and a large-scale party in collaboration with SNS. The event successfully engaged the local sneaker and fashion community, amplifying New Balance’s cultural positioning and its heritage as a leader in sneaker culture. 

- Concept Development

- Production