CASE: ZALANDO VISIONARY LAB

Zalando Visionary Lab: Envisioning the Future of Fashion at CPHFW

Mørch & Rohde collaborated with Zalando to create the Zalando Visionary Lab during CPHFW, a space where consumers could engage with the future of fashion. The activation highlighted three award criteria: Innovation, Creativity & Design, and Social Impact. Over two days, the interactive experience inspired thousands of visitors, while creating a platform for local conversations. Mørch & Rohde guided the creative direction and production, amplifying Zalando’s commitment to shaping the future of fashion.

- Creative Direction

- Production

- Influencer Marketing

- PR & Media Relations