CASE: NEW BALANCE INDOOR STREET RACE

New Balance Indoor Street Race: A Unique Race Experience at CPHFW

Mørch & Rohde collaborated with New Balance to create an exciting indoor street race in Copenhagen during CPHFW, raising awareness for the 'New Balance Running' community and the Fuel Cell V4 shoe. Held in an abandoned parking garage, the event featured a friendly relay race, commentated by Thomas Skov and Emil Thorup, followed by dinner and drinks. Neon tape and LED lights created an immersive underground atmosphere, reinforcing the energy of New Balance’s “Run Your Way” campaign.

- Concept Development

- Production

- Guest List Management

- PR & Media Relations