CASE: 1664 BLANC – SAVOUR THE MOMENT

1664 Blanc – Savour the Moment: Celebrating Life's Extraordinary Moments

Mørch & Rohde assisted Kronenbourg 1664 in launching their 'Savour the Moment' campaign for the revamped 1664 Blanc 0,0%. The campaign focuses on celebrating the moments that matter in life while highlighting the new non-alcoholic beer. Through targeted messaging and strategic activations, the initiative positioned 1664 Blanc 0,0% as the perfect drink to savor life’s special occasions, reinforcing the brand’s commitment to quality and meaningful experiences.

- Campaign Development

- Creative Direction

- Campaign Production